Rock Circus by Tommy Hilfiger and Gigi Hadid

Clockwise was invited to capture the Tommynow Rock Circus immersive catwalk show by Tommy Hilfiger and Gigi Hadid as part of London Fashion Week.

The show took place at the Roundhouse in Camden and featured models showcasing the label’s Autumn/Winter collection.

We joined forces with Tommy’s in-house production team Starr Media to capture the star-studded event and create an extensive content package to spread the word far and wide.

The Rock Circus team really made the most of the space, sending models out amongst the crowd on both the ground floor and balcony.

Clockwise and Starr had a total of nine shooters stationed at key locations around the venue and a polecam to capture the action from above.

In addition, we sent out splinter teams to create social content featuring celebrity interviews and arrivals on the red carpet.

The fashion world moves quickly so it was crucial the films were turned around in record time. Some of the social content was edited on site and went public before the show had started. 

Check out the sizzle reel on Facebook.

Massive thanks to Starr Media and Tommy Hilfiger for bringing us on board, it was great to be part of the team behind such a stunning production.