L'Oréal Colour Trophy 60th Anniversary Round Up
Since September 2014 we have been working with the L’Oréal Professionnel UK team on the 60th Anniversary of the L’Oréal Colour Trophy event. It's the longest running hair competition in the world and referred to as the Oscars of hairdressing. For the third year running we have had the pleasure of producing all of the online and show VT content, as well as providing live coverage of the event and the spine-tingling fashion shows.
On Monday 1st June, the culmination of ten months work came together in a spectacular show on a huge four-screen setup at Battersea Evolution in London. The unique aspect ratio of the screens (an atonishing super wide 6:1 for the tech heads) gave our creative team a fresh challenge. Once we got our heads around this, we worked with the team at L'Oréal Professionnel to create some awe-inspiring visuals to acompany the show and entertain the crowds.
The fashion and hair shows from Adam Reed, Trevor Sorbie, Charlie Miller and the 20/20 Colourists were incredible and the celebrations went on long into the night. We produced this round up VT on site and delivered it to the digital team before the after party had even finished!