L’Oréal Colour Trophy 2016 launches

This is our fourth year working on the L’Oréal Colour Trophy event and after the huge success of the UK’s 60th anniversary in 2015, this year sees the Irish competition celebrate it’s 50th with big plans. To launch the campaign we created these two short edits from previous highlights to be used across the L’Oréal Professionel social media channels. With their focus on online reach this year, we made cut down Instagram versions to ensure they were engaging with their audience across all platforms.

Having worked on the competition for several years, we have worked with some of the hair industries top talent. This has allowed us to make some amazing content including this production for Trevor Sorbie OBE for last year’s Grand Final. We can’t reveal who we’ll be collaborating with this year but we can say we’re excited.