Launching L’Oréal Colour Trophy 2017

We recently received the welcome news that we’ll be working with L’Oréal on its annual Colour Trophy for the fifth year in a row.

Every year has seen the format for the competition evolve and 2017 will be no different.

This year there’ll be a firm focus on Instagram - an ideal format for L’Oréal to reach hairdressers and stylists who have a few minutes between clients and want to catch up on the latest news via their phones.

We’ll be creating a series of films which work perfectly for Instagram, where clips must be less than 60 seconds and are frequently watched without sound, but which will also make an impact across various other social channels.

We’re looking forward to the challenge!

This year’s competition is now under way. Check out the launch video below...