For the last few weeks our film crew have been travelling across the UK with the L’Oréal Colour Trophy Regional Tour, filming the events, providing the essential live camera and creating daily round up edits. The action started on April 5th where half the team did the long drive from Bristol to Holyhead to get the ferry over to Ireland, then the onward drive from Dublin to Belfast!
The full production team descended on Grosvenor House to cover the event of the year in British hairdressing. The Grand Final of the L'Oréal Colour Trophy was the culmination of months of work and it was a night to remember. Clockwise provided the bespoke projection mapped screen content, live coverage, on-site edits, promotional materials and this final highlights piece featuring the award ceremony and fashion shows from Dylan Bradshaw, Rush, TONI&GUY and more.
Since September 2014 we have been working with the L’Oréal Professionnel UK team on the 60th Anniversary of the L’Oréal Colour Trophy event. It's the longest running hair competition in the world and referred to as the Oscars of hairdressing. For the third year running we have had the pleasure of producing all of the online and show VT content, as well as providing live coverage of the event and the spine-tingling fashion shows.
This is our fourth year working on the L’Oréal Colour Trophy event and after the huge success of the UK’s 60th anniversary in 2015, this year sees the Irish competition celebrate it’s 50th with big plans. To launch the campaign we created these two short edits from previous highlights to be used across the L’Oréal Professionel social media channels. With their focus on online reach this year, we made cut down Instagram versions to ensure they were engaging with their audience across all platforms.
Having worked on the competition for several years, we have worked with some...