Creating the Toni & Guy catwalk show
Clockwise recently collaborated with Toni & Guy on an immersive catwalk show as part of the L'Oréal Colour Trophy Grand Final.
The show is always a great opportunity to work with different people and get creative in the edit suite. This year we teamed up with fashion director Harry Reavley on a film inspired by the four elements.
We started by creating a film for use as the backdrop for an eight-model catwalk show. Our video content was also used within a projection box which featured an interactive dance performance.
During the edit we manipulated the footage to create a glitchy aesthetic which avoided giving away too much about the models before they took to the stage.
Pyrotechnics, wind machines and fake snow helped to create an all-encompassing experience. Clockwise filmed the event in front of an audience of 2,000 people in London.
Check out the film below.